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Comparison

ChurnRecovery vs Paddle Retain

How does ChurnRecovery compare to Paddle Retain? Feature-by-feature breakdown covering pricing, cancel flows, integrations, and developer experience.

ChurnRecovery
$20 / month
  • Cancel flows
  • Failed payment recovery
  • Open source
  • Developer API
  • A/B testing
Paddle Retain
Performance-based (% of recovered revenue)
  • Included with Paddle billing — no extra signup needed
  • Large benchmark dataset for email timing
  • Good dunning capabilities for Paddle sellers
  • Only available if you use Paddle for billing
  • Not compatible with Stripe — Stripe sellers cannot use it

Feature Comparison

FeatureChurnRecoveryPaddle Retain
Cancel flow builderYes~ Basic, Paddle only
Pause / snooze offersYesNo
Failed payment recoveryYes~ Paddle only
AI-powered suggestionsYes~ Benchmark-based
Custom brandingYes~ Limited
Open sourceYesNo
Free tier~ 30-day free trialNo
Developer APIYes~ Limited
Analytics dashboardYesYes
Multiple payment processorsYes~ Paddle only
A/B testingYesNo
WebhooksYes~ Paddle only

Pricing

The most honest comparison we can make. Paddle Retain is bundled with ProfitWell Retain (acquired by Paddle in 2022). It charges a percentage of recovered revenue — no fixed fee, but costs grow with your success. Only available to Paddle-billed businesses.

ChurnRecovery
$20
per month. 30-day free trial.
✓ All features. No per-subscriber fees.
Paddle Retain
Performance-based (% of recovered revenue)
Pricing varies
✗ 10-40x more expensive

What $20/month gets you that Paddle Retain charges Performance-based (% of recovered revenue) for

ChurnRecovery costs $240/year. Paddle Retain pricing scales with your MRR — and adds up fast. Here's what you get for $20/month:

Cancel flows with pause, discount & downgrade offers
Failed payment recovery with smart retries
A/B testing across flow variants
Full analytics dashboard
Developer API & SDK
Unlimited subscribers — no per-seat fees

If ChurnRecovery saves even one $20+ subscriber per month, it pays for itself.

About Paddle Retain

Paddle Retain (formerly ProfitWell Retain) is a churn recovery tool available to businesses that use Paddle as their payment processor. After Paddle acquired ProfitWell in 2022, Retain became a core part of Paddle's merchant-of-record billing ecosystem. It focuses on dunning and failed payment recovery for Paddle-billed businesses, but it is not available to Stripe users.

Paddle Retain Strengths

  • +Included with Paddle billing — no extra signup needed
  • +Large benchmark dataset for email timing
  • +Good dunning capabilities for Paddle sellers
  • +No fixed monthly cost

Paddle Retain Weaknesses

  • Only available if you use Paddle for billing
  • Not compatible with Stripe — Stripe sellers cannot use it
  • Takes a percentage cut of every recovered dollar
  • Weak cancel flow features compared to dedicated tools
  • Moving from Paddle to Stripe means losing Retain entirely
Our Honest Verdict

Paddle Retain is only useful if you're already using Paddle and plan to stay on Paddle forever. If you use Stripe — or want the flexibility to switch — Paddle Retain simply doesn't work for you. ChurnRecovery is $20/month, built for Stripe-first businesses, and works with any Stripe-powered subscription tool (Substack, Kajabi, Ghost, Memberful, and more). Zero platform lock-in, zero percentage fees.

Churn recovery shouldn't cost more than it recovers.

ChurnRecovery gives you everything Paddle Retain charges for — at a fraction of the price. $20/month, all features included.

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